As mentioned in a previous post, I absolutely love Stephen King’s EW column, “The Pop of King”. His latest column is called Decoding Movie Blurbs. He translates what it really means when an ad claims a movie is “Delightfully funny!” or “Fun for the whole family!”
Uncle Stevie also offers this translation:
“One of the best films of the year!” This is the Mother of All Blurbs, most commonly sighted on TV and in newspapers around awards season. TRANSLATION: “It’s not.”Got it!
But now check out this ad from The New York Times:
(Yes, it is awards season.)
Several times, I have purchased c.d.s, read books, and seen movies based on Mr. King’s recommendations. And he’s been right every time!
But now...which Uncle Stevie do I believe?